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Speed-Trap
Complete online customer insight, site statistics and web analytics
 
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual online customer and prospect. This data is based on detailed analysis of their current and historic online behaviour and experience, giving complete online customer insight.
 
Software solutions built using Speed-Trap are being used to drive, monitor and measure online marketing activity, business processes and real-time content management systems. These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.
 
The Speed-Trap Online Customer Insight Platform is one of the most capable sets of integrated, online customer-focused applications on the market. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster, and at lower cost, than any competitive solution.
 
Customer Insight Platform
Speed-Trap’s Customer Insight Platform (CIP) brings together three key functions into an integrated suite of applications, interfaces and datamarts:
 
  • Capture - simple, accurate and economic online behavioural, environmental, content and experience data from any online application. Speed-Trap uses a smart Web 2.0/ Ajax application that is very quick and easy to deploy. It connects to a page being viewed and captures all of the information on the interactions of that user with the page – this includes actions (clicks, text entry, selections, scrolling and more), their environmental information (network speed, machine type and so on) and even the actual content they are viewing.
  • Transform - business and behavioural models to convert this online customer experience data into business events and customer insight. Speed-Trap’s "post-capture" application of business logic is important as it means you do not have to do all the normal "tag management" and "variable configuration" tasks associated with competitor products. It also means you can repeatedly re-analyse captured data to investigate and better understand new patterns of user behaviour.

 
  • Deliver - a complete suite of reporting solutions and customer and process-focused datamarts to drive all your marketing and business processes. These solutions include:
    • CRM and Marketing Support – allows us to feed data about the individual customer and their recency, frequency and monetary value over time into marketing automation systems to drive outbound communications and marketing initiatives.
    • Business Intelligence Support – stores the completed data objects as a detailed data store (data warehouse). This can become a great source of detailed visit-by-visit experience, behaviour and performance data from the online channel for an enterprise to drive many business process from fraud to SLA management.
    • Real-time Personalisation and Decisioning – allows you to use real-time data about what your customers are doing right now to feed other systems around you business such as your call centre system and your content management system. This enables dynamic changes in content delivered and offers made to your customers on a minute-by-minute basis.
    • Management Information and Web Analytics – a powerful dashboard environment which allows detail analysis of behaviour and trends. It gives you the ability to understand why abandonment is occurring and take the guesswork out of improving your processes.
    • Usability, behaviour, site design and A/B testing – Speed-Trap provides an immediate solution to the shortcomings of traditional usability studies by analysing the experience and behaviour of your real audience and helping you to understand, in real-time, the effects of changes you make.
    • Fraud and Audit – Speed-Trap's data provides a new way to identify and tackle the problem of fraud by looking at complete browsing sessions and idenifying risk behaviours for further investigation.
    • Campaign Measurement - Speed-Trap data includes every visitor and attaches their behaviour to their source and their purchases (without any additional cookies, tagging or effort), providing an obvious and accurate solution to the measurement and reporting of campaign performance.


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