Web Analytics & Optimisation

IS Solutions offers a range of industry-leading software tools for website monitoring, reporting and optimisation.  These range from entry level applications for trend analysis to online customer insight and customer experience analytics.

In this area, the selection of a tool for your business depends upon the nature of your online operations and your specific analytics needs.  Lower priced entry level analytics products provide a wealth of information that deliver site performance indicators and give you a cost-effective platform for online marketing decisions and design enhancements.  Online customer insight, however, provides a view of how your site is used by your visitors and gives you pointers to how improvements in design, navigation and interface will improve the performance of your e-business.  Further, customer experience analytics delivers the ultimate in online intelligence, enabling granular analysis of how users interact with your site to allow modeling of how changes to site elements will impact upon performance.

Search engine optimisation products provide the means by which your site is found by prospective visitors and enables techniques by which search rankings can be enhanced for increased traffic.

In addition, IS Solutions also provides tools for automated monitoring of the compliance of your site in areas like accessibility, security, quality and privacy.