SAS Marketing Automation (MA)
SAS Marketing Automation (MA) is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS MA provides all the capabilities needed to ensure success, including:
- fully functional campaign management;
- unmatched customer analytics for campaign targeting;
- data integration for access to all vital customer data;
- an enterprise business intelligence platform for robust reporting.
SAS MA can also be extended through integration with other SAS solutions to provide even more benefit for marketing organisations:
- SAS Marketing Optimisation uses mathematical techniques to optimise campaigns, allowing you to maximise ROI while taking into account resource and budget constraints along with the likelihood those customers will respond.
- SAS Digital Marketing provides e-mail, SMS and RSS personalisation capabilities, a natural extension for customers who actively pursue digital marketing efforts.
- SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver real-time decisions and recommendations to interactive customer channels such as the web, the call centre and the point-of-sale.
- SAS for Customer Experience Analytics (CXA) captures every interaction a customer has on your website, transforms it into customer-centric knowledge and integrates with other channel views to provide a more complete customer picture. This approach enables organisations to more effectively understand, model and market to customers.
SAS is the leader in business intelligence and analytics. IS Solutions is a SAS Reseller with a vendor-certified team of consultants available for implementation, integration, training and support services. We also provide a flexible range of deployment options including on-premise, managed service and SaaS.
Prices start at £50,000.