SAS for Customer Experience Analytics (CXA)
SAS is the leader in business intelligence and analytics. SAS software helps organisations transform their data into predictive insights about performance, customers, markets, risks and more. SAS for Customer Experience Analytics (CXA)moves you from a position where you simply report on what has happened within your business to being able to predict the best possible outcomes from a set of possible courses of action.
If you're looking to increase the profitability of your customers - if you're seeking to integrate data from multiple channels into a single unified view of your customers - if you need to increase your ability to cross-sell and upsell to your customers - if you need to enhance the conversion rates of your prospects into customers - if you need to respond quicker to the needs of your customers - then SAS CXA is the answer.
SAS CXA is designed specifically to enable a comprehensive response to the needs of your customers - it achieves this through close integration with campaign management tools like SAS Marketing Automation (MA) and real-time decisioning tools like SAS Real-Time Decision Management as well as with customer data warehouses for a complete view of customer interactions.
IS Solutions is a SAS Reseller with a vendor-certified team of consultants available for implementation, integration, training and support services. We also provide a flexible range of deployment options including on-premise, managed service and SaaS.
Prices start at £50,000.
SAS CXA Features and Benefits
SAS CXA gives you true focus on your customers by enabling a complete view of their interactions with your organisation – online, call centre and branch. It gives you the ability to improve your relationships with them and directs you to devise methods by which you can increase their value to your organisation.
SAS CXA gives you:
- Increased cross-sales to customers through greater understanding of customer behaviour and better support for your decisions in response to those behaviours.
- Enhanced online customer experiences through the ability to truly understand how your customers use your site and how you can improve site effectiveness as a result.
- Improved customer acquisition with lower costs through better-informed marketing activities.
- Reduced infrastructure costs as you focus resources towards the precise needs of customers.
- Use of improved customer insights in the management of other interactions such as reducing the risk of fraud.
