Organisations seeking a greater level of awareness of their website's performance, or who are conducting e-commerce on their site, should consider a more sophisticated product that provides web analytics they can act upon to improve their business. Solutions in this area will use greater intelligence to analyse site performance and user experience to a higher level of complexity. They will provide organisations with an in-depth understanding of how their site is used and how it can be improved to meet the ever-increasing expectations of users as well as meeting government or industry regulations.
In addition, you will want to ensure that your site is noticed for all the right reasons. This means ensuring that it meets the highest standards in quality as well as guaranteeing that it appears where you need it to in search engines for maximum exposure and high levels of traffic.
What we can do for you
- Installation of your chosen web analytics tool.
- Integration with other business information tools for comprehensive intelligence.
- Development of customised enhancements tailored specifically to your needs.
- Training in the use of these tools for maximum benefit.
- Support for peace of mind if something goes wrong.
What we recommend
Speed-Trap
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual online customer and prospect. This data is based on detailed analysis of their current and historic online behaviour and experience, giving complete online customer insight.
Software solutions built using Speed-Trap are being used to drive, monitor and measure online marketing activity, business processes and real-time content management systems. These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.
The Speed-Trap Online Customer Insight Platform is one of the most capable sets of integrated, online customer-focused applications on the market. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster, and at lower cost, than any competitive solution.
Watchfire WebXM
Watchfire is the only comprehensive online risk management platform for monitoring and reporting online security, privacy, quality and compliance risks. Watchfire automates the scanning, analysis and reporting of online security, privacy, quality, accessibility and compliance issues across corporate web properties. It ensures visibility and control by delivering executive dashboards that are used to identify, assign and track the issues impacting your online business.